Objective

Pacific Skin, looking to attract more cosmetically oriented patients, wanted to elevate their logo and visual style to better reflect the luxury service they provide. The end result needed to feel high class but still attainable.

The new logo consists of a simple skin blemish icon paired with strong yet elegant typography. The blemish portion of the icon uses pacific blue hues, symbolizing Pacific Skin’s focused treatment. It also speaks to the perceived healing energy of the Pacific Ocean. Wavy malachite stone textures and touches of gold enhance the overall luxury aesthetic.